We recently caught up with chalkboard artist Neil Arms and asked him to give us five quick, simple tips for a successful chalkboard display. You may remember Neil from his involvement with last year’s MKG Extravaganza where his skills wowed the crowds and we gave away free tombstone-style boards with your menu choices on.
Chalkboards are a superb way to promote your menu and food to customers. They can include:
- A-Frames on the pavement outside your premises to attract customers inside through to blackboards for menus
- special themed and specific day promotions (like Mother’s Day or 2 for 1 deals)
- table talkers for desserts and specials
Watch Neil’s top 5 tips in the following video:
Those top tips again:
1 – For internal boards, use as much information as possible
2 – For external boards, keep it simple
3 – Ensure writing is neat and consistent
4 – Don’t be too elaborate
5 – Use table talkers to upsell higher margin products
Don’t forget you can see Neil in the flesh and ask questions at the MKG Extravaganza 2014.